How Much Can You Earn?
There are several factors that affect how much you can earn from Google Adsense. Some Adsense publishers earn a five figure income each month whereas others earn a few dollars per month. Your income from Adsense depends on:
- The cost per click for each advertisement
- The number of visitors / page views your site receives
- CTR - Click Through Rate for the ads
You have to earn $100 or more before Google will issue a payment to you. The total is rolled over each month until you exceed $100.
If you view the resources at the end of this article there are several links to articles already created that outline tips for increasing Adsense revenue. Here I will outline the main tips:
The position of the Adsense advertisements is very important for increasing click through rates. Google have created a heatmap
to help you decide the best placement for your ads.
Number of Ads
You are allowed to display up to 3 ad units on a page and a single link unit. If you can, make the most of this and display all of these ads using different combinations of banner sizes and locations across your page.
Colour of Ads and Blending
Research has found that the best CTRs are achieved by blending the advertisements to match the style of your website design. For instance, remove all of the borders from the ads and change the colour of the text links to match the colour of the links within your own website. This helps to create the perception that the links are part of the page and not advertisements.
Other techniques are to place images alongside the advertisements in order to grab the attention of the visitors’ eye. Be careful with these techniques though as Google is known for banning publishers who try to trick visitors to click on the adverts.
For further tips visit the resources below.
Useful Adsense Resources
Incorporating Google Adsense into DotNetNuke Skins - Video Tutorial
Sign up for Google Adsense:
Digital Point Adsense forum for sharing Adsense tips
Useful article which outlines the Google Adsense programme: How to boost your adsense revenue
Advertising placement on web pages
Google Adsense Tour
Google Adsense Policies