By Lee Sykes
When you have created your blog, the final step is to promote your blog RSS feed. Rok Hrastnik has provided a 7-step RSS marketing plan for this, so make sure you read that article.
For the purposes here however, we are just going to look at the RSS / blog directories.
The blog directories publish the content of your RSS feed and allow users to search for RSS feeds of interest.
Before you begin submitting your feed, make sure you have a body of content already in your feed, for example six posts – posted over a few days. This is to demonstrate to the directories that you are providing a regularly updated quality RSS feed and to give them a body of content for them to index and evaluate.
There is a long list of RSS and Blog directories, here is just a small sample:
The blog directories will publish your RSS feed if it consists of suitable content.
You now need to regularly update your RSS feed. How do you inform the directories that you have updated the content in your RSS feed? – By pinging!
You do not need to re-visit all of the directories / search engines where you submitted your RSS feed to inform them of the updated content, you can use an auto-ping service. (Some blogs automatically ping blog directories when you create a new post, however in the DotNetNuke blog module
you need to use an auto-ping service.)
Popular auto-ping services are: