I have a requirement where I have to type in the following URL format:

http://DomainName/{CultureCode}/{Client}/{Brand}/{Store}/PageName.aspx

I have created a page named PageName in DNN but now I do not know how to rewrite the URL to reach to this page from the above page. I can reach to this page with the following url:

http://DomainName/PageName.aspx

PS: I have turned on the HumanFriendly for the Friendly URL config.

Are you trying to use DotNetNuke's localization, or something else? Where to Client, Brand, and Store come from? If they are like CultureCode, you can write them as querystring variables. Look for blog entries that discuss how DotNetNuke handles URLs internally.

I do not want to use the DNN localisation. The client, brand and store are the names (from configuration) that are required by my application to load the page. Actually based on these three parameters my site behaves differently. Later on I also need to use the localisation and have to add this information to the URL but I will be using my own module, which I have already built.

What do you mean by "write them as querystring variables"? Did you mean that I need create a request with those values as query string parameters? This will not work for me as I can't change the URL format.

Can you also please guide me to the discussions or links on how DotNetNuke handles URLs internally?

I would look for Bruce Chapman's blog at ifinity.com.au.