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If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get you started and help you see whether you’re on the right track.
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A look at the benefits RSS brings to the end-user.

These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!

To bring the point home, let us inspect some of the content services already powered by RSS.
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The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Should marketers be interested in RSS now that so few online adults use it?

Is this the correct question to ask? Let’s take a look at the bigger picture …
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Marketers are constantly asking if RSS marketing works and if this can be proved.

We’re going to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.
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Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.

In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
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Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
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Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to each other and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
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Nick Westbury
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Merle Parkins
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Dave Allen
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Alexander Pires
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