|
|
|
This is a detailed 60 minute mp3 interview by Lee Sykes with Jeff Smith from Venexus, Inc.
In this interview we discuss Search Engine Optimization and the various techniques you can use to ensure your DotNetNuke portal is fully Search Engine Optimized.
The interview covers a range of topics which are essential knowledge for all DotNetNuke users, module developers and skin designers.
- Initial keyword research before creating a website
- Using multiple domain names and how to avoid penalisation from the Search Engines
- The skin design process and tricks for SEO
- Search Engine Optimized content
- Content and links
- Problems caused by certain modules for SEO
- Duplicate content and problems caused by the default installation of DotNetNuke
- Website marketing & promotion options
- Monitoring your marketing success
Read More..
An email interview with Scott Schecter from Schecter Technology Solutions discussing Podcasting, how it works, the benefits it can bring to your business and Scott's DotNetNuke® Podcasting module, NukeSyndicate.
Read More..
If you’re wondering how to get started with RSS marketing, here’s a basic 7-step plan that should provide some needed guidance. Use these steps as your personal RSS marketing checklist to get you started and help you see whether you’re on the right track.
Read More..
A look at the benefits RSS brings to the end-user.
These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!
To bring the point home, let us inspect some of the content services already powered by RSS.
Read More..
The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?
Should marketers be interested in RSS now that so few online adults use it?
Is this the correct question to ask? Let’s take a look at the bigger picture …
Read More..
Marketers are constantly asking if RSS marketing works and if this can be proved.
We’re going to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.
Read More..
Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.
In fact, RSS can be used to deliver a great variety of content and content types. If you can break down your content in to individual stories or individual pieces, you can deliver it via RSS.
Read More..
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.
Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
Read More..
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to each other and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy?
Read More..
This is a 23minute mp3 interview discussing Google Sitemaps with software designer John Mueller who has created GSiteCrawler
Google Sitemaps: Are an essential tool for DotNetNuke® websites, they help you to inform Google of the pages that it should index.
John informs us of the steps you need to make when creating a sitemap and also the pitfalls to avoid.
GSiteCrawler is freeware software which automates the creation of Google sitemaps. It has a lot of essential functions for anyone who has a DotNetNuke® website.
Read More..